PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

Melissa Agnes

APRIL 16, 2018

The exercise is as follows: Ask each member of management what type of risk or crisis scenario keeps them up at night. Then, using some of the crisis management challenges we discuss in chapter two, present them with the obstacles the organization would be faced with in the event of these scenarios.

Internal 133

Internal International Crisis Exercises 133

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Nearly a year and multiple management changes later, interagency politics left me thoroughly disillusioned. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

AUGUST 27, 2021

With all of these different strategies, the agency will assist its clients in managing and maintaining a positive reputation with the general public, as well as the company’s target audience. Crisis Management.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? Others will want to jump in with ill-advised pitches. To Pitch or not to Pitch In times of crisis, people like to tell PR, essentially, to shut up – hold fire on our pitches. What to Pitch. But this time is different.

Crisis 199

Crisis Pitching Airlines Technology 199

PRSay

OCTOBER 14, 2019

Your chances of facing a crisis are greater than you think. Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. Your crisis plan may be too long, complex and inaccessible. Therefore… You may need to ditch your crisis plan.

Crisis 85

Crisis Crisis Management Training Mobile 85

PR in High Definition

FEBRUARY 27, 2023

The chatbot identified media outreach as another way to support PR teams, assisting them in ‘’identifying relevant journalists and influencers, quickly scanning databases of journalists and their previous articles, enabling PR teams to tailor their pitches to specific reporters and outlets.’’

Industry 62

Industry Communications Technology Reputation 62

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Prohibition

SEPTEMBER 27, 2022

Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided. However, having a strong PR strategy can help ensure this is managed effectively to prevent further reputation damage. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

AUGUST 29, 2023

They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews. Social media management : Food PR agencies can manage your social media platforms, creating engaging content, responding to comments and messages, and analysing social media metrics.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Publicity 52

Publicity Brand Branding Reputation 52

Landis PR

JANUARY 9, 2023

Media outreach: AI could be used to identify and target relevant media outlets and journalists, and even help to craft personalized pitches. Social media management: Chatbots and AI could be used to monitor social media conversations and respond to customer inquiries, freeing up time for PR professionals to focus on other tasks.

Ethics 52

Ethics System Crisis Management Data 52

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

JULY 7, 2023

Crisis management and reputation protection: In the event of a PR crisis, food PR agencies are equipped to handle the situation with professionalism and expertise. They can develop crisis communication plans, manage media relations, and help protect a brands reputation. How do you handle crisis situations?

Agency 62

Agency Case Study How To Crisis 62

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MARCH 28, 2016

With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. So how can your brand share its side of the story? By identifying the right places and people to mobilize.

Crisis 120

Crisis Tourism Crisis Management Energy 120

Melissa Agnes

FEBRUARY 5, 2015

” So if you’ve been approached by a service provider pitching you the concept of bring your competitors down in the search rankings and are contemplating taking them up on their offer… think long and hard. appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

SEO 124

SEO Engineering Crisis Crisis Management 124

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. Oftentimes, people associate PR with crisis management, but our practice is much more than that.

Storytelling 69

Storytelling Crisis Management Internal International 69

Sword and the Script

MARCH 28, 2023

Much of PR is acting as a consultant for strategic planning and crisis management (among others) which requires human understanding of cultural and social issues, critical thinking, and years of expertise.” ~ Tressa Robbins , vice president of Client Onboarding, Burrelles 7. Zach Cutler , co-founder, chairman and CEO, Propel 12.

Software 132

Software Technology Creativity Crisis Management 132

Prohibition

FEBRUARY 14, 2023

Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 23, 2014

I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations. Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner. And probably in 15 minute or less.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Secondly, brands should identify the most relevant media outlets and influencers to reach their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Flack's Revenge

APRIL 24, 2018

Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. Press, both writers and editors, see everything and sometimes, more often than not, what’s all about the PR pitch doesn’t resonate with those gatekeepers.

Agency 159

Agency Strategy Crisis Management Pitching 159

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Users can create reports and share them with colleagues and clients via email, PDF, Slack and more.

Radio 174

Radio Sports Journalism Analytics 174

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

5W PR

DECEMBER 18, 2018

What do you think are the biggest mistakes companies make when it comes to crisis management? Perhaps one of the biggest mistakes companies make in crisis situations, beyond technical glitches like timing or nuance in messaging, is not being authentic to their brand.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Melissa Agnes

DECEMBER 9, 2014

Now, I’m receiving the pitches from PR people who want their executives interviewed on my show. The post Q&A with Deirdre Breakenridge about her New Radio Show, Women Worldwide appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Telling stories is at the heart of any business and crux of a PR program.

Radio 100

Radio Interviews Crisis Management Community 100

PR News

SEPTEMBER 12, 2016

They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. It’s true – a lot of people just don’t understand what PR people do. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116