Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Trends 0

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Share Tweet Share. Multimedia Experience.

Radio 92

Radio Television Social Media Sports 92

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. When the company needs specialized expertise: PR agencies often have specialized expertise in certain areas, such as crisis management or social media.

Interviews 97

Interviews Publicity Technology Social Media 97

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Where the Fishermen Ain't

OCTOBER 25, 2013

Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized.

Publicity 39

Publicity Wikipedia System Community 39

ZudePR

JANUARY 26, 2016

But activating that roster still depends on fellow PRs in the organisation you’re pitching to, knowing you. Please note: this does not apply to crisis management. #21: Here’s a link to Public Relations Ethics: How to Practice PR Without Losing Your Soul. Which brings us back to content marketing. Thankfully!

How To 65

How To Meeting Creativity Agency 65

Newsfile

JANUARY 30, 2024

Crisis Management Effectiveness : Impact of PR efforts in crises. This approach isn’t just good ethics; it’s good business. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. PR adopts AI as a research and content tool. When asked, “Why?”

Marketing 185

Marketing Content Marketing Data Social Media 185

PR Conversations

SEPTEMBER 7, 2018

It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. It would also have anticipated criticism for taking a stance by aligning the brand with the purpose of this activism against police brutality towards people of colour.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Communications Conversations

MAY 13, 2015

Read up on clients, write incredible releases and pitches and communicate with ease. Katie is a dedicated team member and has showcased her hard work ethic and strategic thinking throughout her classes here at the University of Louisville, which will serve her well after graduation and beyond in the public relations field.

Groups 60

Groups Internal International Conference 60