Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.
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Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).
Melissa Agnes
NOVEMBER 10, 2014
As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Operations.
Shift Communications
AUGUST 28, 2017
Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Vice President, Marketing Technology. Stay tuned!
Prohibition
JANUARY 17, 2022
With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.
Shift Communications
NOVEMBER 16, 2017
Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Baseless criticism communicates a non-specific sentiment (“XYZ brand sux!”) If your service is slow, own up to it. Vice President, Marketing Technology.
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