Remove Creativity Remove Reference Remove Social Media Remove Viral
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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. And, I’d say 99% of them had nothing to do with digital or social media marketing. After all, these people could refer me business. This post “going viral” was all about the topic. And it moves so fast.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

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Five Benefits Of Including User Generated Content In Your Social Media Strategy

Prohibition

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

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