ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Ethical Voices

JUNE 12, 2023

What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise?

Ethics 69

Ethics Storytelling Communications Training 69

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Expert producers.

Communications 161

Communications Storytelling Film Training 161

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But you have to let go of three false beliefs about working in public relations: 1. But this is a creativity business. What about missing inquiries from media? Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Some forecasts say AI will replace a significant part of human interaction of public relations, too. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 163

Publicity Storytelling Instagram Pitching 163

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Other interesting statistics: Social media is material. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Landis PR

FEBRUARY 7, 2023

Passion is a powerful trait, and it doesn’t require expertise; it fuels creativity and resiliency. As public relations practitioners, we are often tasked with creating media releases, blog posts, pitches, social media programs and much more, all with tight deadlines. Without It, There is No Story to Tell.

Communications 52

Communications Storytelling Creativity Social Media 52

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. When you break it down, public relations is not a few-minutes-a-day job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us.

Pitching 54

Pitching Media Storytelling Creativity 54

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. And people still faxed pitches! Social activism.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

JUNE 21, 2016

However, I accepted an internship in Dallas after my sophomore year with Project Transformation, a non-profit working with underprivileged children, as a media, communication and PR coordinator. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. By Avni Gupta, Intern. Absolutely!

Agency 68

Agency Internal International Storytelling 68

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” How To Win It.

How To 120

How To Agency Creativity Pitching 120

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you? Whatever you do, don’t @ them. . Whatever you do, don’t @ them. .

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. And now this.

Training 77

Training Travel Media Relations Creativity 77

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

The Hoffman Agency

NOVEMBER 22, 2022

The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. Such practical opportunities in media relations shaped my perspective on how I wanted to integrate my learning and interests into a professional direction.

Fashion 36

Fashion Storytelling Web Internal 36

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Gain insights on the media! Read the free State of the Media 2016 Report today! Media is now only one part of that. Media relations-only solutions will be increasingly less effective. PR is a shifty beast.

Technology 120

Technology Industry Storytelling Strategy 120

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness.

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow.

Trends 120

Trends Mobile Video Film 120

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. This year, that suspense led The Columbus Dispatch to post a media gallery of old butter display photos in advance of the unveiling. The concept stays the same — it’s a sculpture made of butter.

Storytelling 117

Storytelling Strategy Agency Video 117

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120