Agility PR Solutions

DECEMBER 17, 2023

Press releases are valuable marketing tools for spreading media awareness and positive publicity. The big news […] The post 4 tips for using storytelling techniques to craft compelling press releases appeared first on Agility PR Solutions. One of the best ways to stand out from the crowd is to tell a compelling story.

Storytelling 113

Storytelling Tools Publicity Marketing 113

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Inject personality into your media relations.

Storytelling 62

Storytelling B2C B2B Consumer 62

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?”

Pitching 187

Pitching Storytelling Media Writing 187

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Tina Fey is good TV.

Storytelling 106

Storytelling Communications Case Study Publicity 106

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 183

Communications Sports Journalism Fashion 183

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

The Hoyt Organization

JUNE 24, 2023

Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.

Storytelling 59

Storytelling Publicity Tools Brand 59

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

B2B 405

B2B Social Media Media Instagram 405

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Media Relations 63

Media Relations Data Agency Storytelling 63

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Tina Fey is good TV.

Storytelling 100

Storytelling Communications Case Study Publicity 100

Agility PR Solutions

AUGUST 25, 2019

Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. Why is storytelling so impactful? Storytelling engages the listener. The post Once upon a time… how to make your storytelling impactful appeared first on Agility PR Solutions.

Storytelling 126

Storytelling Nonprofit How To Corporate 126

Ishmael's Corner

FEBRUARY 28, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Media Relations 60

Media Relations Storytelling Media Communications 60

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions.

Storytelling 101

Storytelling Media Relations Brand Branding 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?”

Pitching 166

Pitching Storytelling Media Writing 166

Agility PR Solutions

JUNE 3, 2019

The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions. I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries.

Storytelling 127

Storytelling Examples Report Analysis 127

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

Ishmael's Corner

SEPTEMBER 27, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It starts in college.

Interviews 60

Interviews Media Relations Storytelling Media 60

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 134

Film Communications Media Interviews 134

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Agility PR Solutions

APRIL 11, 2023

What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen.

Storytelling 78

Storytelling Media Media Relations Publicity 78

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 97

Media Sports Agriculture Pitching 97

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I was fascinated by people, the way the human brain functions, and the reasons people behave the ways they do. The rest is history, and I’ll celebrate my sixth year as a journalist this year.

Meeting 104

Meeting Media Travel Journalism 104

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Agility PR Solutions

AUGUST 12, 2019

It wanted to reach expectant parents and parents of newborns to 3-year-olds through positive national coverage in parenting media and beyond, reinforce the brand’s message of support (“Baby has you. ”), spark positive social media conversations around the brand and drive sales—all in time for […]. You have us.”),

Storytelling 65

Storytelling Social Media Company Media 65

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Storytelling 71

Storytelling Interviews Writing Communications 71

Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

Publicity 208

Publicity How To Storytelling Construction 208

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Absolutely. Again, failure underpins the story.

Storytelling 60

Storytelling Communications Customer Service Publicity 60

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media?

Pitching 118

Pitching Media B2B Examples 118

Ethical Voices

JUNE 12, 2023

What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? If the client disagrees, do you follow their lead, knowing that it won’t yield media hits, or do you put strategy above nuance and above their issue expertise?

Ethics 70

Ethics Storytelling Communications Training 70