Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 59

Agency Creativity Examples Conference 59

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 52

Agency Creativity Examples Conference 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Unless you are leaking major news that impacts stock prices.) People need to laugh, especially when the news is constantly terrifying or at the very least disturbing. Measure at every step. Sometimes I do, but mostly I just read a lot.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line.

Marketing 168

Marketing Employee Content Marketing Training 168

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. Andrew Schulkind breaks content marketing metrics into five major buckets in his piece for Target Marketing called All KPIs Are Not Created Equal: Measuring Content Marketing. Engagement metrics.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Changes are made either automatically or manually to refine targeting or ad creative. Measure and benchmark the results of your campaign based on your goal. Test and learn.

Media 103

Media How To Advertising Advertising 103

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. This is happening in almost every business and consumer category. Instead of listening like a good friend they shout about their latest products or services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tracks include content strategy, core content concepts, future of content, and content management and measurement. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. I actually have a bunch of them. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Beyond PR

AUGUST 4, 2016

Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. If there is major news breaking or some major event that your audience is preoccupied with, be sensitive to that and put your scheduled/automated tweets on hold. Measurement tools only go back 30 days. BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 25, 2011

It’s a marketplace for buying and selling handmade products. The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. And why, once you’ve made said policies, you’ve gotta stick to them. and now Flickr is.

Policies 86

Policies Twitter Facebook Writing 86

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Pixels (px): The term used to measure image dimension. Guest Post by Alicia Lawrence. Pinterest-friendly images.

Web 77

Web Pinterest Creativity Print 77