Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 7 Measurement. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. 3) The CMO Council infographic on CMO priorities.

Study 116

Study Survey Infographics B2B 116

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Help a Child.” What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. During the hackathon, Paul presented the six-step planning model and facilitated group brainstorming to identify campaign ideas with the greatest probability of success. Sometimes, we just need a little inspiration to prove measurable success.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. The sales process is a creative one. And they’ll be using the right metrics to measure their success. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. They also present a bit of a learning curve in terms of how to get stories into the news. How to Get Your Story on the News. What is Haro?

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with target audiences. Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Pitching Comparison 120

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Measurement tools only go back 30 days. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), BONUS CHANNEL! Be strategic.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Iris PR Software presents a solution to this challenge. Canva does an incredible job empowering everyone to be creative. Iris PR Software. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125