Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Comparison Pitching 120

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 65

Communications Pinterest Reddit Radio 65

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. So, I really doff my cap at this really creative use. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. PR Tips How To Pitch to a Publication. In the following public relations pitch example, note that the email is only a few sentences long.

Publicity 64

Publicity Small Business Advertising Advertising 64

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Through a balance of offline and online metrics, Maura Ryan measures impact of how each channel performs as the best route to take.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101