MaccaPR

JANUARY 8, 2021

LinkedIn video? Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do.

Social Media 62

Social Media Trends Marketing Viral 62

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Prohibition

MAY 4, 2017

An online group of trolls called ‘Legion Holk’ sent the player and his family terrifying messages alongside pictures of guns and other weaponry but thankfully, nothing came of the threats. 4) Lionel Messi (Twitter: Zero /Instagram: 70.7m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

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Corporate Examples Storytelling Brand 48

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Will you send out written statements or release video footage? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

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How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. Bob Geller | Fusion PR.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas.

How To 120

How To Tools Exercises Viral 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. CMO at The Steveology Group. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 111

Financial Industry Report Insurance 111

Beyond PR

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . If you don’t have the extra cash to run a sample survey, you’ll need to get creative. Enter Reddit.

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Survey How To Reddit Pitching 91

Prohibition

DECEMBER 17, 2021

In crisis communication theory, apologia is the term used to indicate how an individual or group addresses or responds to an event or situation that could potentially damage their reputation. Be flexible and creative. Domino’s Viral Staff Video. Apologia Theory. This individual needs to: Be well trained.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. That engagement sparked discussion for a bigger video budget. And in 2019, we’re hiring a video producer to help us reach our new goal for the second half of the year: creating one video per week.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

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Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. Two years ago, I would’ve never expected to be sitting with a group of friends or colleagues saying, “So what flu vaccine did you get?” That’s a new world. ” Right?

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

It’s photos, graphics, GIFs, memes and video. Jump into LinkedIn groups in your industry. When people visit, they instantly see a grouping of photos. Use the video option to tease upcoming product launches or company news. Promote your high performing pins to help take them viral. Don’t forget about Showcase Pages.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Where it does appear is in the groups and communities that people cultivate on the platform, the places where people choose to spend their time.

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Trends Social Media Community Viral 78