ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. Root out the bad actors.

Reputation 165

Reputation Apparel System Corporate 165

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. While companies have been vocal on social issues, the corporate response to the Supreme Court’s Roe v.

Employee 172

Employee Survey Policies Leadership 172

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 135

Brand Branding Nonprofit Government 135

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

APRIL 12, 2024

The Balancing Act,” produced in conjunction with several organizations, including PRSA, finds that as corporate purpose collides with political polarization, communicators can help guide companies. ” Since 2000, several factors have driven a dramatic increase in corporate activism. Download a copy of the report here.

Report 86

Report Corporate Employee Policies 86

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. They also valued posts written by independent bloggers, rating them more credible than corporate blog content.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JULY 23, 2020

As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.” The goal of any boycott lies in the media coverage and brand reputation harm (or benefit). ” Stay tuned.

Brand 297

Brand Branding Banking Interviews 297

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 164

Report Company Government Conference 164

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. The value of the reputation boost from its decisive social activism may offset other financial losses. Delta sticks to its guns.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? But for my team at MediaSource , transparency has been the best policy. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing.

System 157

System Community Social Media Employee 157

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

Doctor Spin

DECEMBER 15, 2023

It typically includes official announcements, policy changes, organisational updates, and strategic directions. This is the upward flow of information from lower-level employees to the management and leadership teams. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board.

System 52

System Employee Meeting Internal 52

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. The streaming media company first announced its extensive parental leave policy last summer. As the topic continues to trend, so does the company’s media coverage. Salesforce. percent).

How To 120

How To Media Employee Policies 120

ImPRessions - Crenshaw Communications

MAY 10, 2016

According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. Some 78% of Americans believe that corporations should actively engage on important social and political issues, and 88% say companies can influence social change. Some studies say yes — with caveats.

Healthcare 120

Healthcare Employee Study Policies 120

Mindful Marketing

JULY 16, 2022

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? ” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

OCTOBER 27, 2020

During her talk, she discussed the “unchecked racism” in the United States as well as offered practical advice to address racism in corporate America. It makes it harder to recruit, engage and retain diverse talent and it tarnishes an organization’s reputation and brand challenge for communicators like us everywhere.”.

Education 148

Education Conference Policies Employee 148

Landis PR

MAY 15, 2023

Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. Look at your employee policies, hiring practices, CSR, and more. For the original blog, please visit here. How will our stakeholders react?

Company 52

Company Employee Leadership Policies 52

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof). In these cases, it’s critical to get the details right.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. In recent years, corporations have embraced the mantra of doing good AND doing well. Then there are the Beltway firms that do all kinds of nefarious client work.

Policies 36

Policies Agency Ethics Government 36

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

Bob Pickard, CEO of Signal Leadership Communications, makes the case for the new president as a gifted public relations person. The made me remember a small but damaging survey of corporate communicators in which the majority admitted that they had lied to the media as part of their job. And those shoes are pretty uncomfortable.

Publicity 120

Publicity Survey Interviews Sports 120

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. According to the presenters, only one-third of employees have been trained by their companies on official social media policies.

Social Media 97

Social Media Conference Media Corporate 97

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Stephen Waddington

JULY 10, 2017

Right now, a combination of Brexit, the Trump administration, and a policy of austerity is causing us to re-evaluate our relationships with the organisations that serve us. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What do I mean by the role of the corporation and society? It’s looking at your purpose.

Ethics 61

Ethics Company System Corporate 61

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Do you have the right policies and plans in place to turn adversity into advantage?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. The following morning Starboard was inundated with emails and calls from angry diners who feared the hedge fund would end Olive Garden’s popular unlimited breadstick policy. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 70

Ethics Training Financial Survey 70