Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. It’s underfunded . Look what I did! Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches. Try our services.

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 25, 2021

Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. If a corporate social responsibility program doesn’t exist for your client, start one now. If I think of some crazy pitch or stunt or partnership, I put it in there. Now is the time to experiment. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

Interviews 120

Interviews How To Media Infographics 120

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

FEBRUARY 3, 2015

But a client win that really made a difference in my career was when I was starting my first agency, and a former client who headed up corporate communications at American Express told me she wanted to be my first client. Put on your storytelling cap and head over to my website to choose your questions! because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. We all want more choice. The challenge is when the choices are endless.

Media 268

Media Data Google Report 268

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225