article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

article thumbnail

Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

article thumbnail

Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

article thumbnail

In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. A native of Forest City, N.C.,

Ethics 164
article thumbnail

In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

Air Force’s Pentagon-based public affairs operation, has died. He spent his last five years in uniform as director of public affairs, reporting to the chief of staff and secretary of the Air Force. His first job in uniform was assistant public information officer at March Air Force Base in California.

article thumbnail

The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197