ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

Melissa Agnes

APRIL 11, 2016

True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. How to change a silo’d corporate culture. Conduct team building exercises that are cross-departmental. Good luck and have fun!

Crisis 100

Crisis Crisis Management Exercises Corporate 100

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.

Exercises 113

Exercises Corporate Ethics Study 113

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

Practical Law Construction

JULY 16, 2020

Implied “Braganza” term to exercise powers and discretion in good faith. UBB asserted that, in holding UBB to Acceptance Test regimes prescribed by the contract, the council was in breach of an implied term to exercise a contractual power or discretion in good faith and to not act arbitrarily, capriciously or irrationally.

Exercises 52

Exercises Construction Analysis Technology 52

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Define your goals and KPIs. Create a content plan. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Welcome to this week’s #CrisisRoundup! This week, I was in L.A.

Crisis Management 100

Crisis Management Crisis Exercises Corporate 100

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study Internal International 120

Stuart Bruce

MAY 20, 2016

We believe that this exercise should be conducted annually and include explanatory notes as to the nature of each intangible asset, the key assumptions made in arriving at the values disclosed and a commentary about the health and management of each material intangible assets. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Negative emotions, crises, personal events do not stop, depleting all internal resources? Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. As the creators of the service-profit chain note: “Leaders who understand the service-profit chain develop and maintain a corporate culture centered on service to customers and fellow employees. The year was 1992. I encourage leaders to learn more about the service-profit chain.

Financial 148

Financial Employee Leadership Training 148

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Melissa Agnes

AUGUST 29, 2016

Just the act of undertaking this type of exercise with your entire crisis team will provide a level of competence and preparedness that will help mitigate the effects of stress if that crisis were to occur. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brand 98

Brand Branding Policies System 98

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise.

Ethics 70

Ethics Training Financial Survey 70

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago! Want to Adopt a Measurement Mindset?

Education 40

Education Measurement Government Interviews 40

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Set realistic expectations for the project or contract.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. It’s an exercise in futility. Twitter is beginning to exercise these responsibilities.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Twitter, Facebook, an investor or internal website, etc.)? So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications.

Travel 48

Travel Exercises Corporate Internal 48

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. According to a recent report by the Internet and Mobile Association of India (IAMAI) and IMRB International, the number of Internet users in India has reached 205 million in October this year.

Social Media 89

Social Media Media Government Google 89

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well.

Internal 67

Internal International Conference Public Affairs 67

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

OCTOBER 11, 2018

Instead of focussing all our working attention on dodging the bullets of corporate life and advancing our careers, we need to find out what we want out of life and take a series of practical steps to take control, at home and at work. Taking no more time than we spend every day glued to our phones.

Communications 104

Communications Community Measurement Study 104