PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

JANUARY 28, 2020

The company will put together enterprise packaging and pricing options for larger buyers. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019.

Software 113

Software Tools Publicity System 113

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. As president, she’ll lead the company’s operations and corporate strategy. via Dave Kerpen & Inc “…a rising need in technology capabilities among PR and comms practitioners, beyond the traditional media database. But I did watch, listen and read.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Human Resources is uneasy about adopting an employee social media policy. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise.

Pitching 63

Pitching Analytics Enterprise System 63

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

JULY 13, 2015

” writes Ancita Satija in this still relevant WUL classic that examines how Six Degrees PR used a private Facebook page to “break down barriers between team members in different cities.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 40

Internal International Communications Employee 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

SEPTEMBER 22, 2015

Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent. However, most often the person leading the corporate communications department is male.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bad Pitch Blog

AUGUST 1, 2008

Baker is one of the New York technology reporters for BusinessWeek; he began to report on tech in Paris (Rue Oswaldo Cruz, 16th ar.) Before the whole technology bug hit him, Baker was bureau chief in Pittsburgh and also in Mexico City, which are two cities with nothing in common, which probably makes for fascinating cocktail conversation.

Journalism 40

Journalism Report Twitter Enterprise 40

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. billion PR software market.

Software 92

Software Banking Technology Data 92

MaccaPR

MAY 28, 2015

I think that poetic license is understood with so obvious a commercial enterprise. minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J. If Hyundai Staged Some of the Spot, So What? Was the spot intentionally misleading?” asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Zapier is a freemium service that offers integration into a rich group of enterprise-level apps , as well as to most of the APIs that IFTTT integrates.

Software 120

Software Mobile Video Examples 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. In the B2B technology space, there are individuals that pin their careers on specific products and if you screw that up, you’ll never be forgiven. The press release *IS* the story.

Insurance 66

Insurance Insurance B2B Corporate 66

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. When companies write about themselves, we usually wind up with dry, hollow press releases. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. When companies write about themselves, we usually wind up with dry, hollow press releases. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Here's how: 33 Content Marketing Promotion Ideas. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52