Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

Survey 377

Survey Media Relations Media Ethics 377

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Frame the organisation’s actions in a context that contrasts with the audience’s expectations, like showcasing a corporation’s charitable efforts in a way that counters a stereotype of corporate greed.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. Sometimes brands place their emphasis and invest their resources on promotion of the brand story rather than its creation.

Brand 136

Brand Branding Comparison Storytelling 136

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. A mix of internal and external resources. Top three comms challenges.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

Meeting 97

Meeting Journalism Employee Storytelling 97

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 13) Storytelling the hottest trend in PR in 2018.

Survey 103

Survey Marketing B2B Content Marketing 103

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. Their people as a “competitive edge” and “treasured resource” top the list of the values that provide the “foundation for everything” that Wells Fargo does. That’s called living your values. Know what’s first on the list?

Company 120

Company Banking Employee Corporate 120

ReimaginePR

AUGUST 15, 2016

Keep things on track during your rebrand with this helpful resource. How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. Click Here.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. How do you resource that? Yeah, it was a pretty big deal.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 174

Survey Marketing B2B Study 174

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Fee income was up 12.8% Are there any hot areas?

Interviews 115

Interviews Agency Industry Measurement 115

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Fee income was up 12.8% Are there any hot areas?

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. If you’ve got vision that you’re putting into action, you’ve got to tell your story well—and often. It’s an overused word.

Enterprise 46

Enterprise Agency Creativity Print 46

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. 4) New emphasis on trust. Honesty and transparency trumps all. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. A strong member of any PR team, Julia has the skills and the experience to be a top contributor.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

OCTOBER 15, 2020

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52