ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. It enables businesses to gain visibility and attract resources. Here are a few tips for using corporate communications to increase investment. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Educate employees to minimize the risk of spreading false information on social media or other outlets.

Ethics 165

Ethics Social Media Education Resources 165

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Wadds Inc.

FEBRUARY 8, 2024

It has an international outlook and includes important insights for the broader corporate communications or public relations function. Contribution of internal communications to management When internal communicators operate strategically within management, employee understanding, engagement, and personal well-being improve.

Internal 52

Internal International Survey Measurement 52

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff? Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Toward that end, Pollard said, “Do good work and tell great stories.”.

Communications 87

Communications Survey Conference Corporate 87

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. On political issues, a brand will not make everyone happy.

Brand 145

Brand Branding Nonprofit Government 145

Beyond PR

JUNE 7, 2018

According to outandequal.org , one in four LGBTQ employees report experiencing employment discrimination in the last five years and nearly one in 10 LGBTQ employees have left a job because the environment was unwelcoming. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S.

Employee 40

Employee Community Resources Education 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. Health officials are still gauging how widespread the virus might become in the United States. (As Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 87

Employee Real Estate Video Internal 87

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 189

Company Employee Internal International 189

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 103

Groups Employee Strategy Ethics 103

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed.

Publicity 174

Publicity Leadership Corporate Agency 174

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? Do your customers need to be entertained or educated, fed or fueled, healed or protected?

Communications 158

Communications Nonprofit Employee Film 158

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. No differentiation. Is it still recognizable as your own?

Agency 205

Agency Pitching Internal International 205

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. 1) You spent a long time in an agency before going in-house.

Employee 88

Employee Internal International Training 88

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices.

Training 192

Training Policies Study Community 192

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. I find this puzzling because in many cases this would be a resource-intensive task that is liable to drag down productivity and sales. Communications is a function of leadership.

Technology 128

Technology Study Communications Survey 128

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Goal: Employee recruiting. In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Developing content. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In

Communications 191

Communications Crisis System Healthcare 191

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired.

Storytelling 74

Storytelling Data Local Leadership 74

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Barokas

NOVEMBER 12, 2018

The corporate world is full of opportunity. So whether you are jumpstarting your career as an entry level employee, or leading a team in an upper management role, it’s perfectly normal to seek guidance. But so often, these opportunities present challenges and curve balls for which you’re not prepared.

Leadership 60

Leadership Resources Employee Corporate 60