Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 122

Communications Crisis Internal International 122

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JULY 12, 2017

Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. The position was fully consistent with the brand’s values and that of its customer base of sophisticated international travelers. Consider internal audiences. Yet it may have been even more important internally.

Brand 174

Brand Branding Fashion Advertising 174

Landis PR

APRIL 19, 2022

ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. The International Financial Reporting Standards ( IFRS Accounting Standards ) developed by the International Accounting Standards Board ( IASB ) are now binding in 166 jurisdictions worldwide.

Report 52

Report Financial Internal International 52

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. billion ,” according to a new report from Burton-Taylor International Consulting. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. The employee programs I’ve experienced to date seem to be minimal and almost an afterthought.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Guidelines 40

Guidelines Construction Employee Policies 40

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

FEBRUARY 4, 2020

Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. Coffee manages PayPal’s global corporate media relations as well as executive visibility projects for the CEO and CFO. Prezly rolled out a feature to upload coverage , such as PDF documents, and link these to media profiles in your account.

Software 102

Software Analysis Data Tools 102

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

MAY 20, 2019

It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally. Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. What it looks like when a company is truly empathetic.

Marketing 99

Marketing Guidelines Video Brand 99