Stephen Waddington

FEBRUARY 3, 2021

The Dasgupta Review is the most important document you will read this year. The Dasgupta Review is a 600-page document that page by page makes the case for why capitalism is destroying the natural environment and what we can do about it. Purpose statements provide a warm corporate cosy feeling.

Financial 124

Financial Marketing Government System 124

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. CEOs can let their personalities show. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Sword and the Script

JULY 16, 2019

It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Lack of a commitment by senior leadership.”. “We’re I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey.

Publicity 90

Publicity Survey Local Writing 90

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites.

Industry 153

Industry Publicity Agency Community 153

The Resolution Blog

FEBRUARY 25, 2019

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 70

Ethics Training Financial Survey 70

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? This will help keep your leadership team jazzed about your content marketing efforts. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Document this workflow overview. That is what we do best.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. A paltry 40% of respondents have a documented content marketing strategy. Instead, they mistakenly see “content” and a means to execute a plain old marketing strategy, which is more likely to be documented. But it is NOT content marketing.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81