Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Of course you do.

Internal 218

Internal International Communications Employee 218

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. There are plenty of free and low-cost courses. About the study.

Media Relations 100

Media Relations Report Industry SEO 100

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Organizational values should serve as a guide.

Company 187

Company Employee Internal International 187

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Of course, this isn’t limited to new channels. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

JUNE 30, 2020

The lesson of course – aside from the notion that smoking is bad for you while praying could be good – is that you have to be careful about drawing blanket conclusions from survey questions. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Separate in large organizations. Unbundle PR.

Report 118

Report Publicity Survey B2B 118

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Unless it’s behind a pay wall, of course.

Trends 110

Trends Crisis Corporate Leadership 110

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Signal AI launches a corporate reputation index. Tesla, JP Morgan Top “Misinformation Risk Index”.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. The challenge is to be measurably relevant. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 101

Interviews Publicity Technology Social Media 101

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 17, 2019

Blogs, including independent and corporate blogs, can be credible. The journal article provides important nuance for corporate blogs stemming from the focus group: “Many participants ranked corporate blogs in the middle of their credibility rankings. PR Measurement: A Pulse Check on How Communicators Show Value. * * *.

Study 61

Study Survey B2B Advertising 61

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. I like to work closely with clients and employees to build meaningful relationships.

Communications 50

Communications Marketing Travel Pitching 50

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Flack's Revenge

DECEMBER 11, 2019

It was a great crash course in helping gazelles and elephants cut up some rug together without stepping on each other’s toes. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success. Sarah just bought this course. I think it’s great insight.

Ethics 75

Ethics Communications Agency Technology 75

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Acknowledge the potential downsides, and propose a course of action based on best practices. And if we don’t, we will be rejected as frauds.

Marketing 87

Marketing Resources Technology Internal 87

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bad Pitch Blog

MARCH 17, 2012

Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level. It claims it''s designed to spotlight the best corporate social media programs in the cities the media brand serves. It''s not even benefiting a charity.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Of course social media in general also acts as a great tool for those looking to outreach their business. This means a message can be spread far and wide. Social media analysis and management – check out Sprout Social and Tweetdeck.

Publicity 48

Publicity Advertising Advertising Tools 48

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Case Study Data 40