Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

Social Media 78

Social Media Strategy Media Reputation 78

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. So, when you’re creating content and communicating with your audiences this year, remember to get back to basics.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Blogging is no longer an experimental trend that might be a waste of time. But let’s be real — it’s not sexy. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Branding, Social Media, Marketing, PR & Professional Coach. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Steward Hudson is a writer, researcher/blogger with experience writing for multiple industries, including food, finance, health, marketing, technology and more.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. It’s especially vital if your content or product is tailored towards women.

eBook 108

eBook Infographics Pinterest How To 108

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them.

Video 62

Video Product Launch Film Social Media 62

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

NOVEMBER 5, 2018

Staying informed of trending news makes your campaigns that much more targeted and will boost your engagement by tenfold. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. Takeaway: Pureval’s modern take on his ad shows that he’s keeping up all trends.

Policies 64

Policies Film Exercises Viral 64

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Then, fulfill that promise in your content. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

Marketing 80

Marketing SEO Advertising Advertising 80

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Blogging is no longer an experimental trend that might be a waste of time. But let’s be real — it’s not sexy. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content.

Survey 91

Survey How To Reddit Pitching 91

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. Figure out the underlying cause of their pain point and you can get some truly great, unique content ideas.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

AUGUST 30, 2022

Repurposing content means repackaging one asset into multiple formats. If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Blog posts into eBooks.

eBook 129

eBook YouTube Video Social Media 129