Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Setting Your Content Goals and Identifying the Right PESO Tactics. This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. ” g) Here’s How PR Pros Are Using Social Listening via Marketing Charts and Talkwalker. “PR

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. But there’s more you can do to help your content marketing plan surpass your expectations for success.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 3, 2016

We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand. It’s far from a secret that bloggers work with brands in a variety of ways, but it’s still a less popular option than pitching journalists, and I think that’s plain silly. That’s the blogger.

How To 120

How To Pitching Content Marketing Course 120

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. There are also asset-less digital PR strategies that include pitching quotes to journalists. I refer to this as “jump-start link building.” How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 71

Tools Blogging Pitching Google 71

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. What happens if a client wants links but has no content to pitch? And so that’s a pitch you can do.

Google 71

Google SEO Tools Pitching 71

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . Don’t write for bots. Write for people – SEO is a means to an end, not the end itself.

Web 59

Web SEO Case Study Writing 59

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Let me take that back.

Marketing 71

Marketing Content Marketing Sports B2C 71

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 71

Tools SEO Analysis Google 71

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.

Video 120

Video Film Content Marketing Strategy 120

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 4) Share the content on social media (organic). It probably does.

Media 102

Media B2B Groups Conference 102

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. It’s a classic example of why content marketing and public relations need each other.

B2B 60

B2B Blogging How To Media 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

JANUARY 15, 2019

In other words, you get a backlink every time a website directs users to your content. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. With this tool, you can find all the websites that published your images with or without references.

How To 60

How To SEO Mobile Google 60

Sword and the Script

DECEMBER 13, 2016

If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. Share the content on your social sites again.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Or, they can refer you to others who might have a position that is a good fit for you.". But in professional exchanges, they indicate poor writing habits, no mastery of vocabulary and a level of familiarity that’s not appropriate.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Failure demand. Correcting typos?

How To 60

How To Software System Employee 60