PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. All too often we tend to overcomplicate things when it comes to marketing copy. Offer Your Readers Educational Content.

Writing 104

Writing Education Tools Resources 104

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Internal resources can quickly be tapped. Even getting a clear scope of the range of content needs can be challenging for many teams. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Lack of resources. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. For example, when responses are segmented by in-house teams – and outside resources, we can see how views shift: Clients.

Agency 141

Agency B2C B2B Survey 141

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

JANUARY 11, 2019

If the agency you hired was only hired to write content, how hard would it be to switch them out with another agency? While we could argue that content writing is not a commodity (I don’t believe it is), many executives and bearers of big checkbooks may disagree. Strategy and measurement are hard.

Strategy 64

Strategy Analytics Agency Measurement 64

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More expectations of producing more with less resources increased focus on CSR, DEI, etc.”. Increased workload with no increase in resources.”.

Communications 122

Communications Crisis Internal International 122

PR in High Definition

APRIL 25, 2022

Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. So, when you’re creating content and communicating with your audiences this year, remember to get back to basics.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your speed.

Tools 120

Tools How To SEO Writing 120

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Campaign Launches.

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

MARCH 13, 2019

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results.

Interviews 65

Interviews B2B Measurement Blogging 65

PR 20/20

JANUARY 17, 2023

In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. Create Purposeful Content For Each Stage. Make the best use of company resources and production by doing your due diligence during the planning stage. (Creating some kind of visual can be helpful.)

Strategy 52

Strategy How To Technology B2B 52

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR What are the new services? Share of voice is a longer-term metric, but it provides useful benchmarking.

Media Relations 99

Media Relations Report Industry SEO 99

Critical Mention

SEPTEMBER 3, 2019

A great way to start is to brainstorm ways to measure up to your competition. Your digital strategy should consist of receiving media mentions from all sorts of online resources. Next, make sure you can identify audience metrics to gauge the reach of your earned content. You can use these metrics to measure and report ROI.

Strategy 75

Strategy Media Analytics Radio 75

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Tags serve to categorize your content. Don’t use listens to measure success. You need to promote your podcast in the same manner that you would amplify content that’s written or visual. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

AUGUST 19, 2015

Write a script. Use them to measure audience interest and participation. When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ).

Video 120

Video Education Mobile B2B 120