The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. This type of collaboration can work for budgets both large and small.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Internal links should contain related content to the page site visitors are initially on.

SEO 80

SEO Strategy Engineering Mobile 80

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Basic search engine optimization (SEO) principles still apply to voice searches. We have four takeaways.

SEO 128

SEO How To Mobile Engineering 128

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” Scott Brinker. . Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers?

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. PR drives SEO. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app.

Social Media 74

Social Media Mobile Marketing Media 74

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Curate honest, consumer-focused content.

Engineering 86

Engineering SEO How To Resources 86

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

SEPTEMBER 15, 2015

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results. This boils down to having a good SEO strategy.

SEO 60

SEO Google Mobile Engineering 60

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. Today, we discuss search aspects.

SEO 60

SEO eBook Analytics Google 60

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. Not so much on desktops, but there’s been quite a steep drop on mobile devices. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

Burrelles Fresh Ideas

MAY 14, 2024

In other words, the more accessible your content is, the more people will engage with it. Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. Transcripts are the textual content of recorded material. Alt text allows increasing your SEO rankings.

Social Media 93

Social Media Media Video SEO 93

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. These changes are forcing marketers to reconsider how we optimize and create content. Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities.

Google 52

Google Strategy Reddit SEO 52

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

Cision

AUGUST 22, 2015

Whether or not you go with one of the more popular options, like LibSyn, Soundcloud or TypePad, check to see if RSS feeds and SEO options are included in the mix. Without them, you’ll run into a slew of problems when sharing content on other sites. Solidify SEO. SEO is vital to attracting listeners to your podcast.

How To 120

How To SEO Mobile YouTube 120

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Senior Marketing Manager, Critical Mention. Until next time! Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Video is never, ever going away. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 27, 2016

Google influences online marketing. Three recent projects stood out for me given the relevancy to marketing. And so Google is the theme for this week’s Unscripted Marketing links. And so Google is the theme for this week’s Unscripted Marketing links. It shapes publishers. It’s a zeitgeist’s zeitgeist. Live by Google.

Google 60

Google Mobile Transportation Content Marketing 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45