Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Learn how to amp up your content marketing with influencers. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

JULY 13, 2015

” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety. ” Erin Greenawald writes in the Daily Muse that controlling your environment is a common and effective way for people to network within their comfort zone. Assert yourself.

Writing 120

Writing Social Media Community Course 120

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. We wanted our so-called partners to write or broadcast stories about our clients. But all is not lost. Develop your own channel. –John.

Television 75

Television Storytelling Groups System 75

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Reached a different audience than those who read about our Series B in TechCrunch, Wall Street Journal, etc. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The organization switched from Cision according to the write-up. Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Some of these syndications, or “pick-ups” are better than others. Think about that for a moment.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. Henry Ford is often attributed as saying, “You can’t build a reputation on what you are going to do.” 7 PR, Content Marketing and.

Insurance 66

Insurance Insurance B2B Corporate 66

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Cision

APRIL 6, 2016

Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. But here are a few that get noticed and boost market reputation. Persona-driven content creates moments of serendipity. What would you rather read?

How To 120

How To Tools Exercises Viral 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Are you generating quality content that reputable sites are linking back to? Quality content is everything. That’s because the update immediately pushed bad content to the back of its results pages.

Engineering 40

Engineering Google SEO Guidelines 40

Buzzstream

JANUARY 17, 2018

An Infographic is a way of exposing your content to more readers. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. With over 200 million monthly users , Pinterest is a great place to share your content.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. They realized that social media could play a critical role in helping them achieve business objectives, managing reputations, strengthening customer relationships and diverting crises.

Social Media 120

Social Media Video Agency Healthcare 120

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28