Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. How do you fix this?

Content Marketing 182

Content Marketing B2B Marketing How To 182

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Internal Resources.

B2B 94

B2B Company Survey Enterprise 94

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out.

Blogging 60

Blogging Enterprise System Media 60

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference eBook 75

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 3, 2016

Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. billion pieces of editorial content.” Here we go…. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. PR Tech Sum].

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PR 20/20

JULY 3, 2018

What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Will artificial intelligence automate content creation? Should my brand even consider content automation?

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. But using the wrong tools can cripple smaller content marketing teams. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 1) Why did you write your book? >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer.

Brand 78

Brand Branding Banking Consumer 78

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

ReimaginePR

SEPTEMBER 21, 2016

Additionally, protecting source codes and software from being tinkered with sends the message that consumers aren’t allowed to understand how their devices work or how they can tinker with them to better fit their needs — even though they purchased and own the device or software. The EFF notes that, “U.S. Lawmakers in the U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Free Digital Marketing Tools for Content Marketing Support. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76