Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And with so much content bombarding your audience, credibility is key to breaking through the noise.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

JULY 20, 2021

Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. They Ask, You Answer content—answers to questions frequently heard in sales meetings. Comparisons between solution types.

B2B 177

B2B Company Marketing SEO 177

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. We, as an industry, switched on to its potential years ago. B: SEO’s a subset of marketing. And hey, what’s wrong with marketing anyway. #C:

SEO 120

SEO Engineering Content Marketing Agency 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Are you thinking about social media?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

Sword and the Script

JANUARY 5, 2016

“We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. Using a media monitoring platform with robust reporting tools allows your company to see how your audience perceived your brand, industry trends and how you faced against your competitors. Poorvi Adavi is a freelance web content writer and editor in South Bay, California.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . What happens when people come to the realization these are pay-to-play pitches?

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. “People are still people. Performance has to come first, with the chance of winning industry awards far behind. You have to find what catches them and use it.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Not pitch stories.

Government 109

Government Reputation Web Corporate 109

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that.

Digital PR 62

Digital PR Report How To Pitching 62

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 194

Writing Communications Marketing B2B 194

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? It may lead to something, or it may not.

Trends 60

Trends Media Report Technology 60

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. The second circle’s your close confidants: your wife; your best mates; people who work in your industry who you trust implicitly. And you’ll drastically reduce your time spent pitching for work. #24: 24: Learn from Related Industries.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Norton's Notes

SEPTEMBER 3, 2015

What is your area of specialism/industry? Content marketing (including PR) that impacts the bottom line (for B2B companies). Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Competency. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67