Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 99

Media Nonprofit Pitching Analytics 99

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. If you want a templated review-mining system to make the process more efficient, consider the Golden Nugget Review Mining System. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

The Resolution Blog

OCTOBER 4, 2019

We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR 20/20

MAY 9, 2023

But a smart marketing strategy puts massive effort behind an inbound approach to content marketing—that is, a customer-centric approach to content that focuses on attracting, engaging, and delighting potential customers by providing valuable content and experiences tailored to their needs and interests.

Strategy 81

Strategy Marketing Tools Report 81

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it. You know how much value the work you do provides to your company. Step 4: Integrate.

Media 102

Media Storytelling System Technology 102

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Cision

NOVEMBER 10, 2015

By sending a PRWeb news release , The Last Well provided a solution for those yearning to know how to help those affected by the crisis. Only 30 percent of B2B companies say their content marketing is effective. Learn how to leverage influencers to increase your reach. Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

The Proactive Report

MAY 12, 2017

A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. (

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure.

B2B 64

B2B Report Marketing Survey 64

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

Solo PR Pro

JANUARY 7, 2019

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Content Marketing. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Measurable. Performance.

Marketing 52

Marketing Technology Internal International 52

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here. Those will be the ones that win.".

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

JANUARY 3, 2017

The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. . I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

APRIL 2, 2019

Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. 2) Be proactive in delivering value.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. This is where HubSpot's CRM can be a game changer.

How To 81

How To eBook Infographics Content Marketing 81

Stephen Waddington

NOVEMBER 26, 2020

Data has allowed practitioners to transition from: ‘get me Zoella’ to ‘find me the most appropriate influencer for my campaign based on audience mapping, brand sentiment, engagement rates and follower size,” said influencer marketing advisor, Scott Guthrie. Workflow: tools to work more efficiently and smarter as a team? That must change.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 119

Measurement Analytics Tools SEO 119

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? For each audience subgroup, you must understand how they consume content.

Strategy 72

Strategy How To Measurement Analytics 72

Prohibition

AUGUST 23, 2023

for every dollar spent on influencer marketing. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk. It’s important to know what they’re doing and how they’re doing it. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

MaccaPR

JANUARY 5, 2016

Here’s a bonus tip from Kuno’s lead marketing technologist, Dan “Romo” Romanski: “View your blog as the top of the funnel of your content delivery system. So when gauging the success of your blog, you look at two measures of engagement: the growth of your subscribers and the conversion rates from your articles.

Blogging 48

Blogging Creativity Agency Mobile 48

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “How can you be perceived as offering value? .

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. You can’t expect your content program to thrive if one person is doing all the work.

Content Marketing 111

Content Marketing Print Analysis Data 111

Cision

MARCH 30, 2017

What I want to do with this post is demonstrate how to post to collections, some generalized best practices around contextualization, and to show how to embed Instagram collection posts to a third-party site. How Instagram Collections work.

Instagram 120

Instagram How To Video Examples 120

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. Businesses are compelled to build systems for taking that message directly to a target audience. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops.

Content Marketing 60

Content Marketing Survey B2B Google 60