MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 4, 2017

Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Track how people use the site. Get our free white paper to see how!

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Be aware of LinkedIn’s unique demographics.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Landis PR

NOVEMBER 15, 2021

Where does your content live? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Do not let creating content become a chore. The post How to Build Thought Leadership appeared first on Landis PR. Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? You can use social media platforms, Google, LinkedIn, and online directories to build your list. Expand Your Reach: How to Distribute Press Release Materials.

How To 101

How To Guidelines Writing Pitching 101

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

PR 20/20

MAY 19, 2015

For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more. I've written about this crossover before (read it here ).

Content Marketing 40

Content Marketing Marketing How To LinkedIn 40

Beyond PR

MAY 17, 2016

Learn more about Plan in How to Map Marketing Content for Multichannel Promotion. DO: At this point, you’re ready to execute your content promotion. Determine which paid, earned, owned and social channels you’re going to use and the best ways to format your content across each channel.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

NOVEMBER 7, 2016

In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. What I hope you take away from this post is that there are some very simple things you can do with your content that will make it more aesthetically pleasing to your readers.

How To 308

How To Tools SEO System 308

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Here are some tips on how to improve your Instagram reach via hashtags: Consider using three to five hashtags in your post to avoid looking too spammy.

Instagram 120

Instagram How To Guidelines Facebook 120

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes.

Brand 103

Brand Branding How To Media 103

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. ” And, the tasks being asked of digital and social media marketers continues to expand. Creating effective and engaging TikTok or Reels content, for example. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

The Hoyt Organization

MARCH 8, 2024

How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products. It includes the company’s why, how, and its impact on consumers and the world. On the other hand, if you’re targeting professionals and businesses, LinkedIn would be a more suitable platform.

Storytelling 90

Storytelling Brand Branding Consumer 90

wiredPRworks

NOVEMBER 23, 2021

A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Here’s how you helped me.”. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Keep affirming the relationship.

How To 52

How To LinkedIn Local Social Media 52

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Critical Mention

JANUARY 29, 2021

The post How to Know if an Influencer Makes Sense for your Brand? Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. You can follow him on Twitter: www.twitter.com/ krushan_bari. appeared first on Critical Mention - Best Media Monitoring and Database Service.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. You can also reach her on LinkedIn. It can also provide a sense of immediacy during an ongoing media event. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Connect on LinkedIn. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

wiredPRworks

AUGUST 10, 2022

The post How to Get Real on Social Media? Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an […]. appeared first on wiredPRworks.

Social Media 52

Social Media How To Media Storytelling 52

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Konnect Agency

FEBRUARY 10, 2020

Facebook, LinkedIn, Twitter and Instagram all offer paid media options that are worth exploring depending on the needs and target audience of your brand. In the fast-paced world of public relations and marketing, paid media is an effective way to move your brand forward and cut through the noise your competitors are making.

How To 72

How To Media YouTube Social Media 72

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Here’s how you can boost your blog’s traffic with a few social media tricks. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper!

Social Media 120

Social Media Blogging Media LinkedIn 120

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 3 – How to network in the real world (online and offline). Social media marketing.

Communications 155

Communications SEO Social Media Video 155

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. I’ve been relentlessly bullish on educational courses as the future of content marketing. Clearly, there’s a disconnect. My advice for brands: Hire people who inherently love and understand social platforms.

Brand 132

Brand Branding Banking Survey 132