Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

Social Media 120

Social Media Blogging Media LinkedIn 120

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. Let’s talk about how to do it. How to Create Your Own Snippet. It’s also a brand message opportunity.

Social Media 100

Social Media How To SEO Media 100

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs.

How To 101

How To Guidelines Writing Pitching 101

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Connect on LinkedIn.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Read: Social Customer Care: Three Steps to Best-in-Class Results. The post How to Attract Your Ideal Customer on Instagram appeared first on Aberdeen Essentials.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Critical Mention

DECEMBER 20, 2019

An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incredible impact on brand exposure. Step 1 – Learn How to Get Earned Media. Keep track of your earned media performance by monitoring sentiment analysis.

Brand 103

Brand Branding How To Media 103

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 3 – How to network in the real world (online and offline). Content marketing.

Communications 155

Communications SEO Social Media Video 155

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. You can also reach her on LinkedIn.

Skype 72

Skype Interviews Facebook How To 72

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

JANUARY 29, 2021

Choosing the right platform(s) can make or break your marketing campaign. Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. This will give you a basic idea on how the influencer will perform with your brand or product. .

Brand 135

Brand Branding How To Radio 135

The Hoyt Organization

MARCH 8, 2024

How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products. It includes the company’s why, how, and its impact on consumers and the world. That’s why it’s crucial to do market research using surveys or social media listening to know your audience.

Storytelling 95

Storytelling Brand Branding Consumer 95

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. How can you keep your product or service from getting lost in the digital clutter? About Growing Social Now. Barbara Rozgonyi on LinkedIn.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

NOVEMBER 23, 2021

A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Here’s how you helped me.”. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

How To 52

How To LinkedIn Local Social Media 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

How To 106

How To Media Radio Print 106

Konnect Agency

FEBRUARY 10, 2020

Paid media comes with a high price tag. Paid partnerships with media outlets can range from just a few thousand for a social media post to beyond $100k+. At Konnect, we’re pros and deciphering what is worth the cost, what is not and how best to navigate these conversations. The good news? Everything is negotiable.

How To 72

How To Media YouTube Social Media 72

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

5W PR

JULY 2, 2018

Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. Social media is often a big part of the PR conversation in 2018. Contribute.

Brand 114

Brand Branding Reputation LinkedIn 114

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. How newsworthy is your angle, though? Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. ” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.

Facebook 184

Facebook Web Social Media Engineering 184