Cision

JANUARY 9, 2018

Just create and distribute content to organically reach new audiences. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement.

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Case Study How To Infographics SEO 210

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

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Writing How To SEO Infographics 52

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind.

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Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. Multimedia attachments. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics.

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Infographics Case Study Content Marketing Video 235

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

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Content Marketing How To Marketing eBook 40

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success. Step 1: Write down your goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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Content Marketing How To Marketing Infographics 48

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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Infographics Social Media Media Survey 60

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Not sure how to grow your brand authority and reach using a press release? Get started with these nine simple tips today.

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Brand Branding How To SEO 99

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Get in touch today to find out how we could help you.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Headlines about “guides” and “how-to” rank in second and thirds spots. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

JANUARY 17, 2018

To simply put it: Repurpose the content. Many businesses are leaning towards the method of generating “snackable” content. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. People love infographics.

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eBook Infographics Pinterest How To 108

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. In fact, over 65% of journalists believe audience metrics have changed how they evaluate stories, too. Journalists are looking to PR professionals for content. Start writing press releases journalists want to publish with these tips today.

Writing 52

Writing Content Marketing Infographics Video 52

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? Who does it help and how? Before you pen every blog post, ask yourself, “Does this post help my audience and how?” And you’ll be able to connect with and convert that audience into happy customers.

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Blogging How To Infographics Writing 120

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content.

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Survey How To Reddit Pitching 90

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

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Strategy Media How To Infographics 75

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. They need to understand how journalists think and work–but they also need to be strong writers. If your writing could use some work, don’t wait. Write in your spare time.

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Measurement Content Marketing Writing Infographics 119

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again.

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Infographics Consumer Video Examples 283

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

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Infographics eBook Content Marketing Video 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process.

How To 120

How To Tools Viral Exercises 120

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

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Blogging Company Engineering Airlines 215

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Think of it as proof that your content creation efforts are successful, and the higher-ranked the website, Google ranks you higher on its search page. Use “How-To” posts with illustrations.

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How To SEO Mobile Google 60

Cision

OCTOBER 28, 2015

Our brains were made for visual content: Our brains process images 60,000 times faster than text and combine with memory, emotion and understanding. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

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Communications Telecommunications Infographics Video 120

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

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Survey Marketing B2B Study 174

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. via GIPHY. PR’s not a one-trick pony . via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Critical Mention

FEBRUARY 28, 2019

The problem is that many marketers don’t know how to create original, visual assets. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Facebook 62

Facebook Infographics Financial Writing 62

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

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Marketing Content Marketing Advertising Advertising 99

Communications Conversations

JULY 20, 2015

For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post? Contently, The Content Strategist. Was this really written in 2015? No question.

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Social Media Blogging How To Media 60