5 content marketing hacks for busy writers

PR Daily

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.

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6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

PR Professional’s Guide to Content Marketing

5W PR

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. .

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release. Check out the infographic here.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line. Write and Maintain a Blog.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends. This report, The B2B Content Marketing Benchmarks, Budgets, and Trends , is a yearly survey that sheds light on the state of content marketing.

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Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. PR: The Best Kept Secret in Content Marketing.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy.

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5 Ways to Increase Your Content Marketing Success Rate

Cision

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. Content marketing often fails because it’s written with an “every man” in mind rather than a specific person. Content needs to be targeted to the people who have a genuine interest in your product or service for a particular reason.

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy.

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. Content by acquisition.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success. In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Step 1: Write down your goals.

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Also diversify the types of posts you write.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. “We want to be as cool as Apple or as daring as Red Bull ,” someone might say, ignoring the fact that Apple and Red Bull have giant teams and giant budgets devoted solely to content. Level 1: A small, committed content team. Want to learn more about content marketing maturity?

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Feldman Creative shares an alphabet’s worth of headline-writing tips, from A-Z, in a helpful infographic. For instance, if you’re writing about bran muffins, you might try “Would you like to banish constipation forever?” The infographic recommends: “A proven headline approach is to begin with a topical keyword phrase, followed by a colon—or dash—followed by a statement or question.”

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. FREE GUIDE: 10 ways to improve your writing today ].

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. While anyone can view Citi Entertainment content, you have to have a Citi card to make a purchase.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community.

Infographic: The 15 biggest challenges for content marketers

PR Daily

Content marketing done well is a big investment. Whether you outsource your writing (or editing) or hire an in-house staff of creators, many moving parts can add up to a big headache for managers and corporate communicators. conducted by SEMRush and the Content Marketing Institute, 1,844 content creators were asked about their workplace frustrations. It found: Content strategists worry most (33 percent) about creating relevant content for their audiences.

5 steps to simplify content marketing efforts

PR Daily

Are you investing in content marketing? It can get confusing to remember to update your blog regularly, distribute your e-newsletter on a consistent basis and focus the necessary time on your social media marketing. Fortunately, by counting to five, you can remember the foundation of what’s really important in content marketing. You must think about your audience before you write or post anything. Here’s a tip: count to five.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. While there are several factors leading to the rise of content marketing – the fractured media landscape notwithstanding – the generational impact on information availability is one of the key drivers: content marketing is a path for brands to re-establish trust and credibility as an information source for buyers.

FDA gives full approval for Pfizer vaccine, SEO writing tips, and Jeopardy reckons with Mike Richards’ past comments

PR Daily

The Food and Drug Administration [FDA] has announced its full approval of the Pfizer-BioNTech COVID-19 vaccine which can now be marketed under the name Comirnaty. These tips illustrate how closely best SEO practices are simply an extension of best writing practices.

Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

Infographic: The most pervasive grammar gaffes

PR Daily

FREE WEBINAR: How to Write for Busy Readers and Keep them Engaged ]. For those who aspire to be one of those saintly scribblers who will surely inherit the earth, Grammar Girl has an infographic for you. Passive writing is wimpy and annoying to read.

Fact-verification checklist for content marketers

PR Daily

Amid the tsunami of fake news, skepticism about the legitimacy of content and outright hostility for the written word, fact-checking is making a comeback. For content marketers keen on getting it right, Visme has created a handy infographic. Even in the freewheeling world of content marketing, just one misstatement can ruin your piece and tarnish your credibility. Your content marketing might ignite sales, but it can also cause a PR fiasco.

12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. But a better strategy is to plan out your content several weeks or months — even quarters — ahead.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write. For more insights, check out the Orbit Media Studios infographic below

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. However, not all content is created equal.

How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."