Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Why are you joining YouTube?

YouTube 60

YouTube Brand Branding Analytics 60

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Prohibition

SEPTEMBER 15, 2021

With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media. Facebook brings Reels to the main app. Previously only available on Instagram, Reels will now be accessible from the main Facebook app. Happy 10th birthday Facebook Messenger!

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

OCTOBER 7, 2020

Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1. Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. By 2014 it was obvious that video was the rising star of content marketing. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89

Communications Conversations

MAY 27, 2020

views on Facebook alone since its inception–outranking Stephen Colbert and Seth Myers of late-night fame. It only trailed Noah, Fallon and Corden, but Krasinksi had only produced 15 videos on Facebook vs. Noah’s 297! His YouTube numbers were similarly impressive. According to an AdAge article , SGN generated 55.3M

Brand 109

Brand Branding Content Marketing YouTube 109

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Barokas

SEPTEMBER 26, 2019

If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. This is also why video has become an essential tool in content marketing. Repurpose existing content. It’s easy to understand why video is so addictive. It’s fun, fast and easy on the eyes.

Video 79

Video Strategy YouTube Instagram 79

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 119

Strategy Pitching Film Advertising 119

Communications Conversations

JUNE 18, 2020

It’s become much more one-way in the form of “content marketing.” But, each time I see surveys like this, consumers still want good customer service on social–and it never seems to be a priority for marketers. YouTube and LinkedIn were a distant third and fourth. And, largely, it’s worked.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

wiredPRworks

APRIL 20, 2022

Facebook [link]. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi on Facebook. The post What Are the New Rules of Marketing and PR? Connect with David Meerman Scott. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JANUARY 31, 2019

Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). They’re curating content and writing newsletters. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

Cision

MARCH 7, 2016

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). What I want to do in this post is to take a look at five ways that you can improve the end-user experience of your live streaming content.

Video 120

Video Mobile Film Facebook 120

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Market: Crafting top Facebook posts.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 225

Communications Marketing Radio Airlines 225

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Cision

AUGUST 31, 2015

It’s well known that Facebook Likes and social shares don’t correlate to conversion or sales and can be (pretty) easily manipulated. The reason to buy a Facebook Like or to manipulate social sharing isn’t for anything tangible; it is for the prestige that comes with having 100,000 Twitter followers or 10,000 Facebook Likes.

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

APRIL 12, 2022

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Content picks from around PR . Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Pay for promotion on Facebook and Instagram. Make a video promoting your ebook and share it on Facebook and Youtube. Click Here. 5 Reasons Why You Should Create an eBook.

eBook 219

eBook How To Writing Community 219

Konnect Agency

FEBRUARY 10, 2020

Facebook, LinkedIn, Twitter and Instagram all offer paid media options that are worth exploring depending on the needs and target audience of your brand. Media outlets love partnering with brands, like yours, because it gives them more relevant content to share with readers. To start, paid social media ads can cost as little as $1.

How To 72

How To Media YouTube Social Media 72

Critical Mention

JANUARY 9, 2019

And forget about Facebook altogether. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. YouTube and Instagram are the main channels for this phenomenon. YouTube is also second to Google as the world’s largest search engine. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform. It elevated different people than Twitter and Facebook. I believed the hype.

Google 72

Google Privacy YouTube Data 72

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

NOVEMBER 5, 2018

Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.” You’ll understand why it can be so powerful in driving successful content marketing programs.

Video 117

Video Communications Strategy Product Launch 117

The Proactive Report

JUNE 23, 2015

Social media – video is the content format of choice. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel. Product how-tos – conversion can increase 6 – 30% with a video.

Video 100

Video Mobile Trade Shows YouTube 100