Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. The metaverse, Web 3.0, PR grows more in demand. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Closed captions are ideal for use in accessibility measures.

Social Media 86

Social Media Media Video SEO 86

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART.

Measurement 62

Measurement Marketing SEO B2C 62

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 117

Social Media Brand Branding Media 117

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. Add value to the content.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. So let’s talk about what AMP is.

Mobile 96

Mobile SEO Web Google 96

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. In the image below, there are no real posts or engagement from followers on their Facebook since 2021. Facebook is the only social profile linked to from their site.)

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. How do you promote them?

Video 153

Video B2B Film Marketing 153

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing/Management involves: Social listening. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Critical Mention

OCTOBER 21, 2018

Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. So, try going offline and build relationships with other businesses and start mutually beneficial co-marketing campaigns. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Cision

AUGUST 31, 2015

Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience. Extended Distribution – Can live streams be embedded on other web properties (thus increasing the distribution)?

Video 120

Video Mobile YouTube Enterprise 120

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have any Twitter followers. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 65

SEO Tools Engineering Web 65

MaccaPR

APRIL 2, 2015

As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. What will lead them to your content? Embrace data and deliver measurable ROI results.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Couch Control: Measurement Therapy for PR Pros. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

Conference 40

Conference Internal International Leadership 40

PeakMetrics Insights

MARCH 13, 2019

Facebook Audience Insights. Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Perhaps its best features are its sales funnels.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

MaccaPR

JANUARY 5, 2016

It’s the same methodology that Facebook and LinkedIn use in their ads. ” What are the most common content mistakes Kuno sees on corporate blogs? On the old blog, all of your social media links for Twitter, LinkedIn, Facebook, were at the top, next to the search bar. That’s a no-no in the inbound marketing world.

Blogging 48

Blogging Creativity Agency Mobile 48

PR 20/20

JUNE 6, 2023

It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. Social media management: HubSpot Marketing Hub integrates with major social media platforms, like Facebook, Instagram, Linkedin, and Twitter. How do I know if my organization needs HubSpot Marketing Hub?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Waxing UnLyrical

MAY 18, 2015

The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan.

Leadership 40

Leadership Insurance Insurance Community 40