Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “I can’t control anything that Facebook does.

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Flack's Revenge

NOVEMBER 10, 2016

In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. Sure, many in PR have jumped on the social media and content marketing bandwagons. Learn about the secrets of shareable content and how to get into the news feed.

Facebook 184

Facebook Web Social Media Engineering 184

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Visual Content Impacts Your Performance. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Bad Pitch Blog

APRIL 19, 2012

It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively. What we once called custom publishing is now called content marketing. We''re talking about a bigger shift that it is helping fuel its own industry.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. I also can’t say enough about the work that our engineering, product and DevOps have done.

Instagram 156

Instagram Industry Media Analytics 156

Landis PR

NOVEMBER 26, 2022

Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. With your press release, you can create relevant keywords and links to your company’s website to improve your search engine ranking. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. In the image below, there are no real posts or engagement from followers on their Facebook since 2021. Facebook is the only social profile linked to from their site.)

Analysis 90

Analysis SEO Guidelines Google 90

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing (SMM). Steering users to positive content.

Reputation 62

Reputation Brand Branding SEO 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Land. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Critical Mention

AUGUST 22, 2019

Video content does just that by drawing people in and locking their attention for a brief period of time. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function.

Video 95

Video SEO Engineering Radio 95

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Cision

JULY 1, 2016

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. You could have a really effective content marketing program that you combine with email marketing and media relations and be very successful without ever touching a social network. How will this affect your brand?

Social Media 174

Social Media Engineering Brand Branding 174

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Make posts more shareable. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Rock the Status Quo

DECEMBER 16, 2015

There’s no better place to share content and be heard. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. These meta tags tell the platform or search engine what to use. You can take control.

Social Media 100

Social Media How To SEO Media 100

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Plus, you get to spend four days with the bustling #CMWorld community comprised of thousands of marketers from all over the world.

Conference 58

Conference Content Marketing Community Education 58

Critical Mention

JANUARY 9, 2019

And forget about Facebook altogether. YouTube is also second to Google as the world’s largest search engine. Both of these statistics should entice marketers to run as many ads as possible on these channels to drive engagement. Optimize content for voice search. As search engines grow (i.e.,

Trends 108

Trends Marketing Mobile YouTube 108

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Oh, and he’s a serious fan of Motley Crue and Metallica.

SEO 98

SEO Interviews Blogging Engineering 98