Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. Use PR Attribution to develop your content strategy.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well.

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. Data literacy is a prerequisite for PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. If you use other channels to promote your podcast episodes, remember to tap your brand’s social media listening tools for resulting data. Images: Paul Mason , Sören ( Creative Commons ).

Measurement 120

Measurement Airlines Advertising Advertising 120

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Passionate about content, data and technology and how it can be leveraged to drive business impact.

Measurement 150

Measurement Engineering Data Content Marketing 150

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. This boosts visibility and may inspire similar content if the story performs well.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. PR, customer voice, and customer experience User-generated content is only one approach, albeit a very important one, for unleashing the voice of the customer.

Strategy 96

Strategy Ethics Social Media Data 96

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Cision

OCTOBER 24, 2015

Measure their data as you would for your own social media accounts. Once you’ve accumulated enough data, take your numbers and compare them to your competitors’ to determine what needs work and what your brand already has under control. Images: steve p2008 , John Goode ( Creative Commons ). Compare and Contrast.

Social Media 120

Social Media Real Estate Media How To 120

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

Storytelling 40

Storytelling Data Analytics Engineering 40

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. The good news is that neither I nor you have to be analytics nerds to benefit from the data. Is the content you’re sharing relevant? Want to become a measurement master? This data is great for guiding your content marketing efforts.

Analytics 120

Analytics Social Media Web Media 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. A data-driven Tech PR strategy can help to create a strong presence in the media and reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

NOVEMBER 15, 2022

Ninety percent of the time, marketing doesn’t do a good job of amplifying its content. Because marketing doesn’t have time. Why doesn’t marketing have time? Because they are too busy creating content. And do you know why? I first spotted that report on MarketingProfs.

B2B 78

B2B eBook Survey Report 78

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.

B2B 106

B2B Leadership Marketing Blogging 106

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Cision

NOVEMBER 10, 2015

Only 30 percent of B2B companies say their content marketing is effective. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

DECEMBER 12, 2015

A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Without defined outcomes to aim for, you won’t be able to prove your articles’ success; and without data to defend your content’s performance, your news hub could be quickly called to the budget chopping block.

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. CMOs need people with data and CX skills. Talk to Us !

Study 78

Study Marketing Brand Branding 78