Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 4.

B2B 155

B2B Study Blogging Marketing 155

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

APRIL 30, 2024

Corporations change service providers such as their principal bank or law firm around once every five years on average. That means only 20% of business buyers are ‘in the market’ over the course of an entire year; something like 5% in a quarter – or put another way, 95% aren’t in the market.” How can this be? That makes sense.

B2B 135

B2B Marketing Advertising Advertising 135

Sword and the Script

DECEMBER 21, 2021

Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. It’s never been more important to have a system of record that everyone on your team can access centrally, no matter where they’re located.”. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. In the example above, the data was describing a sea change in the legal market. Marketing baked into the product scales.

Company 96

Company Marketing B2B Software 96

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Stuart Bruce

APRIL 16, 2015

Today he’s the brains behind the Condescending Corporate Brand page on Facebook, which provides an endless source of case studies for me to use in my modernised PR training courses – examples of what not to do! Conference Speaking Content Leeds public relations Self Promotion PR'

Marketing 60

Marketing Case Study Conference Content Marketing 60

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

APRIL 26, 2021

As automakers need to prove that their supply chain also complies with ESG claims, they will soon approach their suppliers and ask for data, e.g. how much CO 2 their supplier emits in the production of the part they manufacture for the client or what systems are in place to assure full compliance with human rights in the supply chain.

Automotive 96

Automotive Study Report Transportation 96

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Sword and the Script

JANUARY 19, 2021

As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System.

Insurance 40

Insurance Insurance Marketing Conference 40

wiredPRworks

APRIL 9, 2018

The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 4D Marketing Transformations System. An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 45

Insurance Insurance Financial Training 45

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. We Should Measure Content Marketing by Relationships.

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

JULY 20, 2017

We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing. They want to hear from their peers and get unfiltered content where they are already spending a lot of their time – online. I’m extremely lucky to have such a strong support system in the Twin Cities.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Cision

MAY 26, 2017

There’s no time to be wasted in unifying your business, marketing and community with a content management system. Present day ecommerce platforms like Shopify will let you start publishing content directly on your site or app, categorize posts, moderate discussions and comments, and tie the goodwill you get to your brand.

Blogging 150

Blogging Community Retail Consumer 150

PR 20/20

OCTOBER 11, 2018

Clarifai provides advanced image recognition systems for customers to detect near-duplicates and visual searches. automates the content marketing process and provides insights on how to generate better results from content. Phrasee uses AI to write better marketing language than humans. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. This is because the digital skillset in large corporate businesses is abysmal.

Marketing 60

Marketing Measurement B2B Content Marketing 60

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

FEBRUARY 12, 2019

Writing, blogging and producing content works the same way, even for a team. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Looking for an agency partner that can both. bring creative ideas and use data to execute?

Blogging 109

Blogging Survey B2B Analysis 109

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Ensure your materials do not take too long to load and are compatible with any operating system or device. No joke: entering awards does actually require a lot of time and effort.

Case Study 66

Case Study Conference Advertising Advertising 66

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Does the data include all of your customer data in your disparate CRM, social and marketing systems?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JUNE 14, 2016

Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing? Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. appeared first on Sword and the Script.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

SEPTEMBER 21, 2015

It aims at integration of the city’s interconnected systems,” says Harjiv Singh as he takes a look at what exactly makes a city “smart.” ON BOARD – How To Use Board Games to Build Corporate Skills. Is Your Content Marketing Strategy Painful for Prospects? ” 3. ” 4. No, they don’t.

Travel 40

Travel Content Marketing Corporate Writing 40

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. If you enjoyed this post, you might also like: 11 Simple Ways for PR to Score Content Marketing Points.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur. It’s a lot to keep track of and to recall where a message was sent through.”. Moral champions. “It’s Jack of all trades.

Communications 126

Communications Crisis Internal International 126

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. 6) Seek Systems for Success. Digital has to be ingrained into the agency’s culture and talent. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

AUGUST 7, 2015

Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems. And with that, came the ability to draw readers in through these commenting systems. Twitter Facebook Google+ LinkedIn Smarter Ways to Measure Authoritative Content.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Most content management systems (CMS) will give you a simple way to adjust these headline tags. Effective use of H2 and H3 matters.

Content Marketing 78

Content Marketing Study Analysis Marketing 78