wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. But many will consider linking to a piece of thought leadership on your site that the executive authored. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 40

Insurance Insurance Marketing Conference 40

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Social Media Nonprofit 77

wiredPRworks

APRIL 9, 2018

According to LinkedIn, top social selling leaders ?realize An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors. Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .

Insurance 45

Insurance Insurance Financial Training 45

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. How to Develop Leadership Skills – 6 Habits.

Leadership 40

Leadership Employee Writing LinkedIn 40

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 79

B2B Media eBook Interviews 79

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

OCTOBER 5, 2015

Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?” A solution to the content marketing measurement puzzle. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Words and Pictures – the Batman and Robin of Content Marketing . area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

AUGUST 7, 2015

While Mark still gets a helluva lot of comments, his audience (as well as those of others) is now primarily sharing that content, thanks to mechanisms as those described above. And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities.

Measurement 40

Measurement System Blogging Facebook 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. I think my background as a journalist plays well in corporate communications/PR.

Media 112

Media Journalism Report Video 112

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? After all, affecting change is much about leadership and sharing a clear vision. Share it with your network: Tweet now – Share on LinkedIn now. How about the communication for your next corporate event? Visual by LeaderShip Solutions. Are you up to speed? Twitter paid amplification?

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Driving growth with differentiation in mature markets is being led by sales and marketing.

Social Media 93

Social Media Marketing Media Creativity 93