Remove Branding Remove Consumer Remove Storytelling Remove Viral

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Related reading: Report: Consumers want organizations to lead with values. Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Don’t ignore TikTok, especially if you’re trying to reach younger consumers. We asked when you thought it was OK to include memes and current slang in your social media posts, and 53% of you said it was OK if you’re focused on reaching Gen Z and other younger consumer groups.

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5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Consumers reacted with glee to the partnership: OH MAN !

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

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Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?

Storytelling Returns to Marketing

David PR Group

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Though Chick-fil-A’s messaging is on point with its brand voice and vision, it remains to be seen whether consumers will take this as a welcoming move or merely clucking to attract attention.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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How to manage your COVID-19 response

PR Daily

Learn from speakers including: Kim Markus, consumer marketing and PR manager for Scotts Miracle-Gro. Her session “‘Viral’ Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle” will be essential for communicators looking to tackle the crisis on their social channels.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team. IKEA released a free front to play up consumers’ jokes surrounding its “Design your own sofa” planning tool.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. The campaign went viral, and IHOP sold four times as many burgers as a result. The nonprofit world has also caught on to food-based storytelling.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more. It’s a tough position without a PR best practice, as most organizations don’t have the luxury of alienating China’s huge consumer group to take a stand.

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CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Why you should care: Organizations must be aware of political and social issues that might affect their brand images, however unrelated to their products or services. Kroger joins push for tougher gun laws, consumers readily change brands and WeWork’s founder walks back trademark sale.

How Life is Good built an anniversary campaign to highlight positivity

PR Daily

For the company Life is Good, embracing positivity has been a foundational touchstone as it looks to differentiate and connect with consumers. In celebration of the brand’s 25 th anniversary, we felt this message was more important than ever,” says Karen Lyon, VP of marketing for Life is Good.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more. Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. Also: Google’s tribute to B.B.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. On Tuesday, the social media platform introduced features that, according to a press release, help brand managers “tap into your organization’s most important asset—your employees.”

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Also: Oscars prediction app’s tweet snafu, Super Bowl engagement wins, what consumers want online (and how seldom they get it), and more. Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

3 places to find fresh ideas

PR Daily

So how do you improve idea generation, especially with more obscure brands or products (can we get people to care about bobby pins?). Don’t just look back on your brand’s founding history–look back on the role its product or service has played in people’s lives from the very beginning.

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video.

What American Airlines’ crisis response can teach brand managers

PR Daily

Combine these trends and expect more and more disturbing airline videos to emerge and go viral. There are a few lessons that brand managers working for airlines—along with any PR or marketing pro looking to improve relationships—can learn from American Airlines’ response and similar crises.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover.

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Still, influencers must diligently protect their personal brands.

4 ways engagement was Super Bowl’s marketing MVP

PR Daily

For many brand managers, Super Bowl LIV represented the opportunity to grab the attention of millions. The combination of the interactive baby mascot and partnered tweets with other brand managers helped Kraft Heinz retain a large share of the conversation online.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. That number increases with both millennial consumers (63%) and Baby Boomers (73%).

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.

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