Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

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Viral Radio Media Sports 70

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

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Trends Technology Television Banking 155

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

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How To Brand Branding Media 103

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Here are five reasons why: Brand Awareness.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. Many organizations and businesses heavily rely on media data and analytics.

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Reputation Brand Branding Analytics 105

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed.

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Meeting Automotive Media Technology 78

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Oh, where to start?

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Meeting Media Print Enterprise 98

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. Evoke Visual Clarity.

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Infographics Radio Instagram Sports 103

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. Some media databases are outstanding.

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Media Pitching Radio Newspapers 61

Critical Mention

SEPTEMBER 13, 2019

You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Keep in mind, it’s very important to track earned media KPIs as well. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Ethical Voices

SEPTEMBER 19, 2022

That is going to be a really big uphill battle, especially in countries like Cambodia where social media is where you get your information from. There’s online media as well, of course, Facebook is how the information really gets out here, or through influencers, but again, that is through Facebook. Then they got Facebook.

Ethics 84

Ethics Radio Sports Facebook 84

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Much of today’s communication happens on social media. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Stephen Waddington

JUNE 9, 2020

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Cision

FEBRUARY 10, 2016

Ready to get more media coverage? I had always wanted to be a sports broadcaster when I was young (after my dreams of an NFL career were dashed due to a slow 40, height issues, lack of strength and leaping ability) so I attended Boston University as a communications student. I am a voracious consumer of news. Show up on time.

Sports 120

Sports Government Public Affairs Radio 120

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Media Relations Media Print Newspapers 115

Presspage

MAY 10, 2017

The rise of social media did not only increase the speed of communication, but also altered the way we interact. ‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’

Video 109

Video Technology Television Radio 109

Critical Mention

OCTOBER 3, 2019

Doing so provides a higher rate of consumer interest and genuine credibility. “40% 40% of consumers say they have purchased something more expensive than they originally planned because their experience was personalised”. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 68

Marketing Training Groups Radio 68

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Radio Interviews 100

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Appointment TV has seen better days.

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. The reason is simple, it is changing the ownership of the media. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

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Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. With its invention, people could listen to music, news and sports wherever and whenever they wanted.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

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Financial Content Marketing Examples Banking 52