article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85
article thumbnail

Maxim Behar Commented on the Successes of our Compatriots Abroad in the "Focus Day" Program of Radio Focus

Maxim Behar

Maxim : Good morning, listeners of Radio Focus. Presenter : I am happy to welcome you to the studio of Radio Focus. A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. Good morning. He is a wonderful emblem of Bulgaria.

Radio 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

article thumbnail

Podcast 360: A Deep Dive Into the Growing Podcasting Market

wiredPRworks

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks.

Radio 52
article thumbnail

Top Ways to Improve Brand Reputations

Critical Mention

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

article thumbnail

7 Tips for Picking the Right PR Media Database

Critical Mention

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts.

Media 104
article thumbnail

5 Reasons to Network Across all Social Media Sites

Critical Mention

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.