Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 125

Technology Publicity Software Print 125

Agility PR Solutions

OCTOBER 24, 2021

The post Did COVID kill marketing “techlash”? Consumers’ fear of martech drops as acceptance spikes appeared first on Agility PR Solutions.

Consumer 142

Consumer Marketing Technology Media 142

5W PR

SEPTEMBER 16, 2020

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? What changes, if any, in strategy, services, and technology do they need to employ? Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

Agency 98

Agency Publicity Marketing Banking 98

Agility PR Solutions

NOVEMBER 12, 2023

It’s pretty common that older people aren’t as savvy with technology as those who are younger, but they still use tech devices […] The post People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector appeared first on Agility PR Solutions.

Consumer 106

Consumer Brand Branding Marketing 106

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. We’re going to explore all of this and then look at the role public relations (PR) plays in the melding of these two booming industries.

Fashion 86

Fashion Sports Technology Apparel 86

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 96

Consumer Retail Brand Branding 96

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Is it more than one person?

Technology 78

Technology Interviews Reputation Crisis 78

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. Understanding the Value of Direct to Consumer. Work with the Professionals.

Consumer 74

Consumer Publicity Marketing How To 74

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Here’s a roundup of some top advertising and marketing podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?

Consumer 161

Consumer Software Technology Brand 161

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 155

Data Strategy Marketing Advertising 155

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content.

Mobile 334

Mobile Advertising Advertising Trends 334

Agility PR Solutions

SEPTEMBER 6, 2018

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […]. Emerging technologies have the […].

Technology 85

Technology Consumer Study Trends 85

5W PR

MAY 13, 2024

iGaming market is at a crossroads. The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators. The hope is that regulators will collaborate to establish a framework that fosters business growth and consumer protection.

Big Data 78

Big Data Technology Industry Data 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five. Wearable Devices. What’s more? Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. It allows companies to utilize their marketing budgets in a smarter way that will also increase their return on investment. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 201

Trends Marketing Brand Branding 201

Agility PR Solutions

FEBRUARY 9, 2020

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Meeting 85

Meeting Consumer Retail Marketing 85

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 110

Consumer Brand Branding Software 110

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 95

B2B Marketing Measurement Social Media 95

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. Given below are tips on understanding and marketing to this generation. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They are loyal to brands that they like and they tend to make up their own minds.

Consumer 78

Consumer Print Social Media Advertising 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Cision

JANUARY 20, 2016

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think. And all that work is time-consuming.

Technology 120

Technology Marketing Analytics Social Media 120

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 173

B2C Strategy Retail Analysis 173

PRSay

FEBRUARY 2, 2024

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation.

Trends 186

Trends Video B2C Measurement 186

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97