Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. 1) How would you characterize the state of marketing in 2018? Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Great high-resolution pictures of product and key people.

Media 120

Media Television Video Print 120

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Zakin said in a recent interview , “Never stop talking to your customer. …

Fashion 73

Fashion Instagram Enterprise Brand 73

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

PR for Anyone

APRIL 13, 2022

How to Create Great Content Fast. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. Think of Instagram reels and Tik Tok.

Video 130

Video Strategy YouTube Interviews 130

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Download our guide Maximizing Your Budget with Media Tours and learn how to get started. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. Yes, a company can be wrong about something, and they call me and ask me how to fix that crisis because they made a mistake. If you know how to organize your trip. Some news is what it is.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Although it was long overdue, the timing seemed right to interview this PR Rock Star. How have you built that reputation? What kind of work do you do?

Local 94

Local Course Community Interviews 94

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. A Long-Term Strategy: Content Marketing.

Publicity 70

Publicity Small Business Advertising Advertising 70

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning?

Marketing 40

Marketing Media Radio Local 40

Journalistics

MARCH 26, 2015

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.” It’s taken DAYS for them to adopt Meerkat and Periscope.

Twitter 75

Twitter Report Journalism Video 75

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. People aren’t consuming news reports like they did 20, 30 years ago. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Bad Pitch Blog

APRIL 2, 2006

And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. Entertainment Television, The Learning Channel and The Weather Channel. The evolution of major marketers is toward ''slicer/dicer junkies'' who know how to make a living in this business.

Television 40

Television Advertising Advertising Corporate 40

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115