Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Data is money.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. . The Data Science Shortage.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

SEPTEMBER 29, 2015

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. No product news, no overly salesy B2B messaging, no marketing jargon.

Media 100

Media Data B2B Pitching 100

Shift Communications

APRIL 30, 2018

AI has huge potential in healthcare and is already leveraged in various degrees from helping physicians choose treatment plans, assisting in jobs or identifying notable data trends. Many companies are breaking into AI however very few have innovative applications that differentiate themselves from other players in the market.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

SEPTEMBER 12, 2017

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. Clean Data. Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Shift Communications

OCTOBER 24, 2017

Here’s a small taste: Google Trends can spice up recipes for media : Thanksgiving and other holidays where food has a central role often create seasonal editorial opportunities for food related consumer brands. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 11, 2015

And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Account Director, Consumer. are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Reach Influencers Through Their Media. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JULY 28, 2017

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. Email Marketing. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets. Natalie Cullings, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60