Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. Therefore owned analytics become a great asset in PR.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Data is money.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage.

Publicity 166

Publicity Data Analytics Advertising 166

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

JUNE 12, 2017

We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

APRIL 30, 2018

AI has huge potential in healthcare and is already leveraged in various degrees from helping physicians choose treatment plans, assisting in jobs or identifying notable data trends. Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. Someone please back me up or prove me wrong. Either way I’m happy. Christopher S.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc.

Media 100

Media Data B2B Pitching 100

Shift Communications

SEPTEMBER 12, 2017

The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. Clean Data. Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 20, 2017

We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length. Consumer health and fitness. Consumer technology. It’s also worth noting that these are early days.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 11, 2015

Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. At SHIFT, we survey for our own data and then use other forms of data collection to get the best picture that is statistically accurate and relevant. No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 7, 2016

What if a company’s data doesn’t exactly map to the generic model? We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

OCTOBER 24, 2017

Here’s a small taste: Google Trends can spice up recipes for media : Thanksgiving and other holidays where food has a central role often create seasonal editorial opportunities for food related consumer brands. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

AUGUST 2, 2017

Do the people who you’re interested in fit with the ethos of your brand and the target consumer you’re trying to reach? Make sure your homework reveals anything that a consumer might reflect on and see as a mixed message. Consider key factors like demographics, public persona, political opinions and more.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. ROI: Financial return compared to PR costs. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JULY 28, 2017

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets. Email Marketing. We’d encourage G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60