The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In this example, Facebook spoke to businesses by helping them talk to their customers.

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B2B B2C Facebook Storytelling 120

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. But there are storytelling opportunities that the incumbents don’t have.

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Brand Branding How To Storytelling 136

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

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Storytelling Social Media Sports Strategy 60

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

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Mobile SEO Web Training 152

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

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Trends Nonprofit Consumer Newspapers 165

Prohibition

AUGUST 1, 2023

Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. I go back to the consumer. The consumer is begging for transparency and authenticity from brands and businesses they buy from and deal with.

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PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. to discuss Facebook Live 365: What we learned in a year of digital storytelling. Do you know what else never gets old? Winning new business. Red hat — Favorite ideas based on intuition.

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Conference Internal International Creativity 81

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

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Marketing Content Marketing Social Media Employee 215

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –

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Media Sports Agriculture Pitching 96

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. Facebook serves a different audience than YouTube or Twitter. Don’t fall for it.

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Video YouTube Mobile Advertising 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

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Video Social Media Instagram Media 62

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. YouTube is a space to express creative freedom and extend your brand story. Why YouTube? How do I Create Content?

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YouTube Brand Branding How To 98

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

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Corporate Examples Storytelling Brand 48

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. PRWeek Online.

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Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. And storytelling is a key part of that.

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Content Marketing Community Mobile Storytelling 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

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Marketing Storytelling Technology Community 52

PR in High Definition

OCTOBER 28, 2021

Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

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Measurement Storytelling Data Technology 56

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. View the webinar now and get ready to wow your clients. Content Marketing.

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Trends Google Crisis Management Data 45

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

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Advertising Advertising Data Reputation 131

Cision

JUNE 9, 2016

This let me unleash my research thinking and creative acumen to the fullest in driving brand strategies that were held accountable to business KPIs such as market growth, inviting investment, attraction or retention of talent, driving favorable issues outcomes with regulators, etc. . It depends on what I am doing.

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Training Leadership Brand Branding 0

Cision

MARCH 31, 2016

Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

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Newspapers Reddit Journalism Technology 120

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. You can also have a visitor use their Facebook to sign up for more content for your website.

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Pinterest Mobile eBook Video 40

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). 100, 500, maybe 1,000? About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. That’s participation marketing.”.

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Brand Branding eBook Leadership 246

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. The younger generations of consumers tend to use the platform almost as much as they use other platforms such as Twitter, TikTok, or Snapchat. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

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Digital PR SEO Storytelling Analytics 168

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. ” Jered Martin | OnePitch.

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Marketing Content Marketing Advertising Advertising 101

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78

Waxing UnLyrical

NOVEMBER 2, 2015

5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Draw Me a Story: Six Storytelling Lessons From Cartooning. Draw Me a Story: Six Storytelling Lessons From Cartooning. ” You can thank me later. Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. ” 3.

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Storytelling Instagram Creativity Content Marketing 40

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

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Media Journalism Report Video 112

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

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Google Data Government Social Media 119

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48