ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. What is its purpose and how does it help consumers?

Video 120

Video YouTube Content Marketing Film 120

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. What This Means For Marketers: Originally elated that US digital advertising spending was predicted to top $58.6

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis.

Brand 135

Brand Branding How To Radio 135

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 95

Video How To Education YouTube 95

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. This will allow you to clearly establish who you wish to target from the offset, meaning you can ensure the content is tailored to suit them – making them more likely to engage! Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. How do you want your consumers to feel when using your product or service? This is where a multichannel content strategy comes into play.

Industry 195

Industry Trade Shows Marketing Film 195

Prohibition

DECEMBER 16, 2022

But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. This one also pays tribute to a classic Christmas film, Home Alone! Well done Asda, we’re big fans of this one! Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

NOVEMBER 23, 2022

When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. What is content marketing and how can it help your business?

Video 62

Video Corporate Marketing B2B 62

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Cision

MARCH 31, 2016

How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prohibition

FEBRUARY 10, 2020

Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Every video needs a beginning, middle, and end as well as some form of conflict, a resolution (your product and service) and of course, a hero (the consumer).

Video 62

Video YouTube Social Media Storytelling 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

Instagram 74

Instagram Pitching Media Tourism 74

PR 20/20

OCTOBER 19, 2021

To meet these criteria, there are two ways you can think about creating content for TikTok: Use your team. Have them film content for you. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 58

Video Instagram YouTube Creativity 58

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

PR 20/20

OCTOBER 19, 2021

To meet these criteria, there are two ways you can think about creating content for TikTok: Use your team. Have them film content for you. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 52

Video Instagram YouTube Creativity 52

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Buzzstream

MAY 1, 2019

A simple Google search on ‘how to fix your car’ requires you to scroll past three videos to get to any type of written content. That’s probably because almost three quarters of consumers prefer watching videos over reading content online. Google’s OneBox is replaced with video content for certain searches.

SEO 74

SEO Video Strategy YouTube 74

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain. The Day Hollywood Changed.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. But it’s not just consumer PR where VR can play a role. But novelty has a limited window of opportunity and it’s already starting to close.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

DECEMBER 1, 2015

Without a more diverse agency creative group that understands nuances of varied consumer audiences, it’s easy to make those mistakes.’”. It’s fascinating to me that careers in advertising and PR - depicted on TV shows and in Hollywood films - are still so elusive to lower-income communities of color. She is a superstar.”.

Marketing 48

Marketing Advertising Advertising Agency 48

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111