Consumer Content Marketing Creativity Film 
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.
Prohibition
NOVEMBER 23, 2022
It’s a creative and engaging way to interact with your target audience. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.
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Cision
MAY 23, 2017
South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative. But what happens afterward?
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).
Prohibition
DECEMBER 16, 2022
But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. This one also pays tribute to a classic Christmas film, Home Alone! Well done Asda, we’re big fans of this one! Aldi – Home Alone.
MaccaPR
OCTOBER 26, 2015
Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. What This Means For Marketers: Originally elated that US digital advertising spending was predicted to top $58.6
PR 20/20
OCTOBER 19, 2021
Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).
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