Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 190

Writing Communications Marketing B2B 190

PR in High Definition

DECEMBER 17, 2020

The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour.

Trends 71

Trends Reputation Course Media Relations 71

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Critical Mention

APRIL 2, 2019

It will help you in identifying emerging trends and explain consumer intent. Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Brand Branding How To 271

Burrelles Fresh Ideas

APRIL 2, 2024

NOTE: While they may not be turning to so-called traditional sources of news, Gen Z are helping drive increased trust in news sources, specifically through social media and podcasts , which have both become crucial distribution channels for the media.

Media 102

Media Radio Print Newspapers 102

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Landis PR

DECEMBER 11, 2023

Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact.

Strategy 59

Strategy Company Communications Construction 59

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. This is VR as just another step in improving ‘content marketing’ to tell better stories. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60