Shift Communications

AUGUST 28, 2017

Nearly every possible way for us to communicate with our audiences has a digital twin – a digital way to measure the activity, from location-based check-ins to photos posted online to voice conversations we have with company representatives. With these technologies, turning data into valuable insights is within everyone’s reach.

Analytics 96

Analytics Software Technology Data 96

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive. Twitter Facebook Google+ LinkedIn Living The Heretically Productive Life [Redux]. A fine idea, I thought.

Construction 76

Construction LinkedIn Blogging Google 76

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong. How to develop customer empathy, in 10 steps.

Marketing 82

Marketing How To B2B Exercises 82

Waxing UnLyrical

NOVEMBER 9, 2015

Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. ” And also because I wrote it.

Conference 40

Conference Internal International Leadership 40

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. So, without further ado, here’s this week’s roundup. Id be honored.

Facebook 80

Facebook Twitter Measurement Blogging 80

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. Instagram some.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 14, 2010

Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Show that you’re resilient, open to constructive criticism and have an ability to bounce back from disappointment. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. In online media, this can be examined with a simple construct: which account is more influential – one with 1,000 unengaged followers or 10 followers that are highly engaged? She doesn’t have any Twitter followers. Yet people like her influence consumer spending to the tune of $1.2

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Comment as pts moderator Brent Green Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Why: The best use of the word “ quark &# I’ve seen in a long time. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 40

Publicity Storytelling Study Journalism 40

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

OCTOBER 25, 2018

Did you know 5B emojis are sent each day on Facebook Messenger? Recent stats show more than a quarter of internet users 18-34 actively use Giphy, which supplies gifs to Facebook, Twitter, Tinder, Slack, Twitch, and text keyboards. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. Earlier today I asked folks on Twitter and Facebook what their favorite holiday/Christmas songs were; prompted, no doubt, by the music I’m listening to. These fine folk did: Jan.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

OCTOBER 16, 2010

I’d be visiting puja “ pandals &# – essentially massive tents artfully constructed from bamboo and cloth, one more elaborate than the other, housing elaborate idols, each more marvelous than the next. Bamboo and cloth coming together to make miraculous constructs of microcosmic worlds too idyllic to last. durgapuja [.]

Construction 58

Construction Tourism Measurement Blogging 58

Waxing UnLyrical

OCTOBER 7, 2016

Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). Yesterday I created a tribute photo album for Suzy on Facebook (I would love you to look at it, I’ve set it to “public” for that very reason).

Banking 92

Banking Construction Corporate Course 92

Buzzstream

JUNE 30, 2021

And I’m now going to take you through the three steps I try to follow when constructing subject lines: 1. A person is more likely to tag their friends and family in the Facebook comments of a story about a speed camera in their town being the most ‘active’, as opposed to their town having one person who was speeding the fastest.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, if they’re an interior design company, a banking app, a property brand, a construction company etc. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X It must also be easy to share. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100